FOLLOWING the tragic cases of Baby P, Khyra Ishaq and Margaret Panting, Dudley Council has launched a new campaign aimed at getting residents to report their concerns about vulnerable people.

The new campaign has been set up in partnership with Dudley Safeguarding Children's Board, vulnerable adult's board and the community safety “safe and sound” partnership and urges people to tell the local authority or police if they are concerned about someone in a vulnerable situation.

Focusing on children, the elderly, people with learning disabilities and children living with domestic abuse, the campaign aims to prevent repeats of those high-profile cases which have tragically hit the headlines, by getting victims in the Dudley borough to become more visible.

If members of the public have any concerns about a vulnerable person, they are urged to take a closer look at the situation and report any concerns they may have as soon as possible.

Posters, leaflets and window adverts will be displayed around the borough throughout the next few months telling people to “do something about it” by calling 01384 812345.

Text messages will also be issued by Bluetooth when people pass the shop windows displaying the posters in a bid to reinforce the message.

Anne Harris, safeguarding interim head of adult services, said: “People are often concerned about the consequences of informing the authorities about a child or vulnerable adult they are worried about and assume other people will report the problem.

“This campaign aims to highlight everyone’s role in keeping members of their community safe and reporting any concerns they may have.