THE Black Country's legendary Mad O’Rourkes Pie Factory is giving holidaymakers in Wales a taste of home by posting out their pies.

It comes after the Tipton-based business started up its Pies by Post scheme in lockdown, sending out its renowned pies to Black Country expats and pie fans all over Britain.

Pies such as the Posh ‘n’ Becks (steak and stilton); Wham Bam, Thank You Ma’am (minted lamb), and the Andy Murrary (curry pie) are being sold at The Britannia Inn on the seafront at Aberdovey - a popular destination for holidaymakers from the Midlands, as it one of their nearest coastal getaways.

Owner of The Britannia Inn, Dieter Botchett, said he chose to sell the iconic pies from The Pie Factory's Pies by Post scheme as he wanted to offer an ‘instantly recognisable’ brand to the many tourists from the region - and that the Mad O’Rourkes pies pair especially well with the Midland beer they sell on tap from Marstons.

Dieter said: “Midland pies sit very well with us, as the Mad O’Rourkes brand is instantly recognisable.

“The pies are selling really well. We rotate the different flavours they offer, but the steak and stilton, the minted lamb and the vegetarian Eeny Meeny Beeny have been very popular.”

He added the response has been overwhelming - with tourists being surprised they are able to enjoy a pie made in Tipton on the Welsh coast.

Mad O’Rourkes owner Peter Towler said: “We’re delighted to be filling tourists’ tummies with our delicious, handmade pies.

"Like many Midland folk, we spend a lot of time in Aberdovey, so we’re thrilled to be able to share our high quality food with the tourists and Welsh folk there.”