Dudley soldier named as Batonbearer for Queen’s Baton Relay

Sergeant Adam Sefton, a recruiter with B Squadron Royal Yeomanry, will represent the borough in the Queen’s Baton Relay when it arrives in Dudley on July 24.

Sgt Sefton, aged 37, was selected as a Batonbearer for his phenomenal dedication to supporting Army reservists across the borough and his work to raise awareness of men’s mental health.

Working with two sub-units of Army reservists in Dudley and Telford, he is responsible for pastoral care and employer engagement, overseeing his recruits’ journeys from civilians to trained soldiers.

When forced to adapt his work by the pandemic, Sgt Sefton stepped up, volunteering to do two extra nights of work per week to accommodate recruits when capacity at the reserve centre was limited and even delivered virtual personal training sessions.

He has also supported community organisations like Tough Enough to Care, which aims to challenge the stigma around men’s mental health, and West Midland Reserve Forces’ and Cadets’ Association.

Sgt Sefton has also overcome personal challenges, escaping an abusive marriage and taking permanent custody of his sons.

He said he was “taken aback to be selected as a Batonbearer” and added: “It was quite a shock. I’m really honoured and privileged to be representing my organisation, Dudley borough and the Black Country. It’s filled me with pride. This is a once-in-a-lifetime opportunity.”

Councillor Patrick Harley, leader elect of Dudley Council, said: “Sgt Sefton has transformed the lives of many of his recruits and his service to the Royal Yeomanry and the wider community has been outstanding. He combines this with being a dedicated family man and a keen advocate for important issues like mental health.

“He is a wonderful representative for our borough.”