TIKTOK sensation the 'Chip Shop Diva' has joined forces with a popular makeup brand as part of a new campaign.

Fronted by Destiny Harold, Merchants Fish & Chips in Bewdley has captured the hearts of the nation with its personality-packed videos, taking social media by storm.

And it has led to cosmetics company Rimmel London getting in touch to collaborate on their new Oh My Gloss! Lip Oil campaign. 

The collaboration will spotlight Rimmel’s new product in a series of content created with the unique and quirky charm of the beloved chip shop account.

The content series will give followers exclusive behind-the-scenes access at Merchant’s Fish & Chips, showcasing the fun and creative energy of both brands.

Destiny Harrold, a Student Nurse who lives in Bewdley, is the face of the campaign, seen wearing the product on a digital billboard that will drive around the Bewdley area on Tuesday, December 3.

Destiny has taken social media by stormDestiny has taken social media by storm (Image: Rimmel London)

This week, she’s been working on photoshoots and starring in billboards for Rimmel.

She said: "This partnership is a dream come true. I’m obsessed with Rimmel and so grateful to be able to work with them and see our little chip shop celebrated alongside such an iconic brand".

Antony Akathiotis, owner of Merchants Fish & Chips, said: “We’re over the moon to be partnering with Rimmel London - a true icon, just like our Mini Haddock Meal.

"As a family-run fish & chips shop that’s taken TikTok by storm, we’ve been overwhelmed by the support from our amazing community online.

"Mitch and Destiny are both amazing and collaborating on a campaign with Rimmel has been an incredible part of our journey from a local favourite to a viral sensation."

Julie O’Driscoll, senior brand director at Rimmel London, said: "We couldn’t be more excited to partner with the iconic 'Chip Shop Diva' at Merchant's Fish & Chips.

"Their incredible success on TikTok has captured the hearts and appetites of so many people, including the Rimmel team. Destiny is the perfect partner to front a Rimmel campaign - she’s unapologetically herself: serving fish and chips while serving full glam makeup looks that are nothing short of fabulous.”